Conversion Rate Optimisation Startup.


OCRO are a small team of CRO (Conversion Rate Optimisers). They are a performance focused optimisation agency designed to integrate with their clients marketing efforts.

They use data-driven insights to build optimisation strategies to create an enhanced digital customer experience.

What is CRO?

Conversion Rate Optimization (CRO) is a systematic process of enhancing a website or digital platform to maximize the percentage of visitors who take a desired action, commonly referred to as a “conversion.” The primary goal of CRO is to improve the overall performance of a website by increasing the number of visitors who complete a specific goal, such as making a purchase, filling out a form, or subscribing to a newsletter.

Key components of Conversion Rate Optimization include:

  1. Analysis and Research: Understanding user behavior through analytics, user feedback, and other research methods to identify areas for improvement.
  2. Setting Goals and Key Performance Indicators (KPIs): Defining clear and measurable objectives, such as increasing sales, sign-ups, or engagement, to track the success of optimization efforts.
  3. User Experience (UX) Design: Enhancing the overall user experience by improving navigation, design, and usability to guide visitors toward conversion actions.
  4. A/B Testing: Experimenting with variations of web pages or elements (such as headlines, images, or call-to-action buttons) to determine which version performs better in terms of conversions.
  5. Multivariate Testing: Similar to A/B testing, but involves testing multiple variations of different page elements simultaneously to understand their combined impact on conversions.
  6. Optimizing Landing Pages: Ensuring that landing pages are designed and structured to encourage conversions, with a focus on compelling content and clear calls to action.
  7. Performance Monitoring: Continuously monitoring website performance, user interactions, and conversion rates to identify trends and areas for ongoing improvement.

By systematically applying these principles, businesses aim to create a more effective and user-friendly online experience, ultimately driving more visitors to take the desired actions that align with their business objectives. Conversion Rate Optimization is an ongoing process that involves iteration, testing, and refinement to achieve the best possible results over time.


Given an existing logo, I was tasked with creating a new website, developing a design system in Figma, and designing templates for social media ads for Ocro.

  1. Website
  2. Design System
  3. Social Media Templates

User Personas

User personas play a crucial role in identifying potential target audiences for OCRO’s services. These fictional characters provide insights into the backgrounds and motivations of individuals who may seek OCRO’s assistance.

Ocro Persona 01
Ocro Persona 02


Clarifying the site’s goals before starting to design or creating content.

Sketches, Wireframes & Style Guide


The OCRO website embodies a clean and playful design aesthetic that mirrors the straightforward process desired by customers. Infused with playful icons, generous negative space, and content that adeptly explains the ‘what,’ ‘why,’ and ‘how,’ the site demonstrates a keen understanding of the demographic and their values. The emphasis lies in spotlighting the simplicity of the OCRO experience, a crucial factor for individuals contemplating signing up for their optimization service.

In addition to the website, a custom set of icons was meticulously designed to complement the overall visual language, ensuring a cohesive and engaging user experience.

To discuss more or ask any questions, please get in touch.