WEC – World Endurance Championship
🎯 The Challenge
The FIA World Endurance Championship (WEC) is a high-performance motorsport series showcasing cutting-edge technology and elite competition. However, its digital presence didn’t reflect the energy, pace, or clarity fans expect from a world-class sport.
My goal was to create a more engaging, intuitive, and content-rich experience for motorsport fans — one that supports live coverage, news, race results, and team info without overwhelming or confusing the user.
Role: UX Researcher, UI/UX Designer
Tools: Figma
🔍 My Approach
Heuristic Evaluation
Identified usability and content hierarchy issues on the existing WEC site, including poor navigation flow, inconsistent visual hierarchy, and a lack of mobile optimization.
Comparative Research
Studied how leading sports and motorsport media platforms (like Formula 1, MotoGP, The Athletic) present schedules, articles, race data, and team info to define best-in-class standards.
User Needs Assessment
Focused on core tasks for typical users:
- Checking upcoming races and results
- Browsing latest news and technical updates
- Following teams, manufacturers, and drivers
- Engaging with media (photos, replays, standings)
Wireframes & UX Flow
Defined a modular layout structure with:
- Sticky nav and smart filters for live content
- Card-based architecture for editorial flexibility
- Clean mobile-first design prioritising readability
UI Design
Created a bold and modern UI inspired by the technical precision of endurance racing — blending clean typography, dark themes, high-contrast elements, and iconography inspired by pit boards and telemetry.
🔎 Heuristic Evaluation
The existing WEC website struggles with several usability issues:
- Cluttered interface: Overuse of visual elements and lack of spacing creates cognitive overload.
- Poor contrast & readability: Low contrast ratios and overlapping text make it difficult to scan or read content, especially on mobile.
- Navigation friction: Core information like race calendars, news updates, and classifications are not easily accessible or clearly prioritized.
These issues impact both new and returning users, especially during high-traffic periods like race weekends. A clearer visual hierarchy, improved contrast, and a more structured layout would greatly improve overall user experience and accessibility.
⚙️ Key Features
🗓️ Event Hub Pages: Everything about a race weekend in one place
📰 News & Features: Clear hierarchy and filtering for articles and updates
📊 Results & Standings: Easy to digest across devices
🏎️ Teams & Drivers: Brand-rich team profiles with key data
📱 Mobile Optimised: Designed mobile-first for fans on the go
💡 Outcome
This project let me apply my passion for motorsport to a full UX/UI redesign. It honed my skills in content hierarchy, responsive systems, and editorial design — while also allowing me to reimagine how elite racing can be communicated visually and functionally to a global fanbase.
If you’re looking for design support or think I’d be a great fit for a role I’d love to hear from you.