🧩 The Concept

With the closure of gyms during the COVID-19 pandemic, millions turned to home fitness. The internet was flooded with content — yet discovering high-quality workouts from trusted trainers became overwhelming. As a fitness enthusiast myself, I experienced this friction first-hand.

Reps is a mobile app designed to solve that problem: a curated platform that consolidates the best workout videos and fitness creators into one easy-to-navigate experience — tailored to user preferences, skill level, and available equipment.

🎯 Objective

Build a simple, effective tool to help users:

• Quickly discover quality workouts
• Filter by skill level, equipment, and focus area
• Save favourites and follow trusted trainers

👥 User Personas

To guide feature priorities and design decisions, I created provisional personas:

• Fitness Enthusiast — wants varied, challenging routines and loves structure
• Fitness Coach — wants to share workouts and grow an online following

These personas helped define the experience from both sides: the content consumer and content creator.

🧭 User-Centered Business Canvas

Using a Miro board, I mapped user pains, goals, and opportunities alongside business considerations like monetization (e.g. freemium model, creator revenue share). This clarified the core value for both users and the business.

🧾 MVP Features

The Minimum Viable Product (MVP) focused on simplicity and real utility:

• Workout discovery feed (video previews)
• Filters for skill level, workout type, and available equipment
• Individual workout pages with embedded video + quick stats
• Save to favourites
• Follow trainers

💡 Nice-to-Haves

• Calendar & scheduling features
• Trainer profile pages
• Workout programs & series
• Social features (likes/comments)
• Offline mode

✍️ Wireframing

I started with low-fidelity wireframes to explore layout and user flows:

• Onboarding for fitness goals
• Browse page with smart filters
• Workout detail with call-to-action
• Profile & favourites

These wireframes helped validate the navigation logic and content hierarchy before moving into UI.